Amazon Brand Registry India: Trademark Needed, Process and Classes
Brand Registry is free, but it starts with a trademark. Here is what Amazon asks for and how to file the right mark in the right class.
Quick answer
Amazon Brand Registry needs a trademark that matches your brand name and covers your product class. Amazon asks for an active registered trademark and, in some trademark offices, accepts a pending application on conditions it lists, so check its current India line. File the application in the owner's name as early as you can, because registration takes months.
What Brand Registry is, and what it needs from you
Amazon Brand Registry is a free programme for brand owners. Amazon describes it as a set of tools to protect listings, control brand content and report misuse. It is free to join, but Amazon asks for a trademark first. Acceptance is always subject to Amazon's own review.
Amazon's published eligibility page says a brand needs an active registered trademark in the country where it enrols, and that pending applications are accepted in some trademark offices under conditions it lists country by country. Sellers in India often hear that a pending IP India application is enough. Amazon can change this, so read the current India line on Amazon's eligibility page before you plan around it.
What Amazon checks on your trademark
| Point | What to get right |
|---|---|
| Brand name on the trademark | The trademark you file must match the brand name you enter in Brand Registry and the name printed on your products or packaging. |
| Type of mark | Amazon looks at text-based (word) and image-based (logo) trademarks. Filing the word mark is usually the safer base. |
| Owner details | The trademark owner and the person or company applying should line up. A company-filed mark with an individual applicant is a common mismatch. |
| Class of goods | The class must cover what you actually sell. A mark filed only in a service class may not support a product listing. |
| Application or registration number | You need the number issued by IP India after filing (the Form TM-A application number, or the registration number once granted). |
Which class to file in for your product
Pick the class from what you sell, not from your company name. You can file in more than one class, with the government fee charged per class (Rs 4,500 per class for individuals, startups and MSMEs; Rs 9,000 per class for others). Our trademark classes guide explains every class.
| Product type | Class | Class guide |
|---|---|---|
| Clothing, footwear, headgear | 25 | View |
| Cosmetics, soaps, perfumery, personal care | 3 | View |
| Electronics, cables, chargers, software | 9 | View |
| Packaged food, spices, tea, coffee, snacks | 29 / 30 | View |
| Retail and online store services | 35 | View |
| Supplements and medicinal products | 5 | View |
| Bags, leather goods | 18 | View |
| Household and kitchen items | 21 | View |
| Toys and games | 28 | View |
Crowding is real in the busiest classes. In 2024-25 the Registry received 57,852 applications in class 35 and 38,431 in class 25 (CGPDTM Annual Report 2024-25). Search before you commit to a name. See IP India statistics 2024-25.
Steps, from name to Brand Registry
- Search the name. Run the public search in every class you need. Our step-by-step IP India search guide shows how.
- Choose the classes that match your products.
- File Form TM-A with IP India in the owner's name. You get an application number.
- Enrol in Brand Registry from your Amazon account using the same brand name, and follow the trademark-office line for India on Amazon's page.
- Watch the application. An examination objection or an opposition can delay the registration, and Amazon may ask for updates.
If you receive an objection, see trademark objection reply. To follow your file, use trademark status check.
Mistakes sellers make
- Printing a brand name on the box that is different from the filed mark.
- Filing the mark in the wrong class, or only one class when the range spans several.
- Filing in a personal name and then selling through a company.
- Waiting for an account suspension or a hijacked listing before filing.
- Assuming a filed application means automatic approval. Amazon decides.
Our help
We search the name, pick the classes, file the application and handle objections. You get a clear quote before filing.
Trademark Wale is an independent private firm. We are not affiliated with Amazon or with IP India. This page is general information, not legal advice, and marketplace rules can change.
Sources: Amazon Brand Registry eligibility; Amazon India seller blog: how to register a trademark.
Amazon Brand Registry questions
Is Amazon Brand Registry free in India?
Yes, enrolling is free. You do need a trademark, and you pay IP India's government fee when you file it.
Do I need a registered trademark, or is a pending application enough?
Amazon's published rules require an active registered trademark, and accept pending applications in some trademark offices under stated conditions. Many Indian sellers enrol with a filed application, but Amazon can change the rule, so check its current India eligibility line.
How long does trademark registration take in India?
Examination and advertisement come before registration, so it takes many months and longer if there is an objection or opposition. See our timeline guide.
Which class do I file for Amazon products?
The class that covers the goods you sell, such as 25 for clothing or 3 for cosmetics. Class 35 covers retail services and does not replace the product class.
Can I use a logo for Brand Registry?
Amazon accepts text-based and image-based trademarks. Filing the word mark gives the broadest base, and the logo can be filed separately.
What if my application gets an objection?
You reply to the examination report within the time allowed. Delays in the file can delay your Brand Registry progress, so reply on time.
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Share your brand name and what you sell, and we will tell you where you stand before you spend on filing.
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