Flipkart Brand Approval and Brand Assure: Trademark Requirements for Sellers
Flipkart has two different brand steps. One lets you list under a brand name. The other protects the brand once you own it. They ask for different things.
Quick answer
Brand approval is the permission you request when you list under a brand name. Flipkart's seller terms say it may ask for a brand authorisation letter or trademark registration proof. Brand Assure (Brand Hub) is the brand-protection programme. Its checklist asks for a valid trademark registration number and a current GSTIN, and its FAQ says a pending trademark is not accepted.
Brand approval vs Brand Assure
Last checked: 12 November 2026. This page is general information, not legal advice, and Trademark Wale is not affiliated with any marketplace named here.
| Brand approval | Brand Assure (Brand Hub) | |
|---|---|---|
| What it is | Permission to list products under a brand name | Brand-protection programme for the brand owner |
| Who it is for | Any seller listing a branded product | Owners of a registered trademark |
| What Flipkart asks for | Brand authorisation letter or trademark proof, as Flipkart may require | Valid trademark registration number, current GSTIN, authorisation letter if you represent another brand |
| Pending application? | Not stated on the pages we read | No. Flipkart says a registered trademark is needed |
What Brand Assure gives you
According to Flipkart, enrolled brand owners can:
- Report trademark, copyright and design violations
- Authorise sellers, or mark sellers as unauthorised, from a Manage Sellers section
- Show a Brand Assured badge to build buyer trust
- See sales, traffic and catalogue insights across all sellers of the brand
How brand approval usually works
- In Seller Hub, start a new listing and search for your brand name.
- If the brand is not available, apply for brand approval.
- Fill in the brand name and logo, and attach your trademark proof or authorisation letter.
- Track the request in Seller Hub until Flipkart decides.
The screens change, so follow the labels you see in your own Seller Hub.
If your trademark is still pending
You cannot enrol in Brand Assure yet, because Flipkart asks for a registered trademark number. For listing approval, ask Flipkart seller support whether your application acknowledgement is accepted, since the official pages we read do not say. File early. Registration takes time, and the sooner you file the sooner you are covered.
Which class for Flipkart sellers?
| What you sell | Usual trademark class |
|---|---|
| Clothing, footwear, caps | Class 25 |
| Cosmetics, soaps, personal care | Class 3 |
| Electronics, chargers, accessories | Class 9 |
| Kitchen and household utensils | Class 21 |
| Jewellery and watches | Class 14 |
| Bags and leather goods | Class 18 |
| Home linen and fabrics | Class 24 |
| Toys and games | Class 28 |
| Packaged food (dairy, processed, snacks) | Classes 29 and 30 |
| Beverages | Class 32 |
| Online store or retail services | Class 35 |
Check the class against your exact product with the class finder.
How Trademark Wale helps
- A free brand name search before you spend on filing
- The right class, and a word mark filing for your brand name
- Replies to examination objections
- Your registration number ready for Brand Assure once the mark is registered
Official sources we checked
We read these official pages on 12 November 2026. Marketplace rules change often, so confirm on the platform itself before you file or pay anyone.
Common questions
Is a trademark mandatory to sell on Flipkart?
Not to open a seller account. For branded listings, Flipkart's seller terms say it may ask for a brand authorisation letter or trademark registration proof. For Brand Assure, a registered trademark number is required.
Can I join Flipkart Brand Assure with a pending trademark?
No. Flipkart's Brand Assure FAQ says you need a registered trademark.
What is the difference between brand approval and Brand Assure?
Brand approval lets you list under a brand name. Brand Assure protects the brand once you own it, with reporting tools and seller controls.
I resell another brand. What do I need?
A brand authorisation letter from the owner. You do not need your own trademark for that.
Which trademark class do I need?
The class that matches your product, such as Class 25 for clothing or Class 3 for cosmetics. Add Class 35 if you also want to protect an online store name.
What if someone else already has my brand name?
Search before you file. If a similar mark exists, you may face an objection or opposition. Use our free search, and read about opposition and objection replies on this site.
Selling on Flipkart under your own brand?
Share your brand name and what you sell, and we will tell you where you stand before you spend on filing.
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