Trademark for Online Sellers in India: What Each Marketplace Asks For
Opening a seller account is one thing. Listing under your own brand is another. Here is what each major marketplace says about trademarks, based on its own pages.
Quick answer
You can usually open a seller account with business and tax documents alone. A trademark, or the brand owner's authorisation, comes in when you list under a brand name. Flipkart Brand Assure needs a registered trademark number. Zepto asks for a trademark certificate or an authorisation letter. Blinkit lists a trademark or a trademark application among its documents. Meesho wants brand proof before it approves a branded listing. The table below shows the detail.
What each marketplace says
Last checked: 12 November 2026. This page is general information, not legal advice, and Trademark Wale is not affiliated with any marketplace named here.
| Platform | What its own page asks for | Pending application? | If you are not the brand owner |
|---|---|---|---|
| Flipkart Brand Assure | A valid trademark registration number and a current GSTIN | No. Flipkart says a registered trademark is needed | Brand authorisation letter |
| Flipkart brand approval (listing) | Seller terms say Flipkart may ask for a brand authorisation letter or trademark registration proof | Not stated on the page we read | Brand authorisation letter |
| Meesho | Branded products must be approved through a support ticket with brand proof. Keep a trademark certificate or authorisation ready if authenticity is questioned | Not stated | Brand authorisation documents |
| Blinkit | Seller Hub lists the trademark or trademark application, brand logo and authorisation documents | Yes, an application is listed | Authorisation documents |
| Zepto | Original trademark certificate, or an authorisation letter or NOC on the brand owner's letterhead | Not stated; asks for the certificate | Authorisation letter or NOC |
| Amazon India | Brand Registry is the brand-protection programme. See our guide for the current India rules | See our guide | Not applicable to Brand Registry |
We found no official public page on brand documents for Swiggy Instamart or Myntra, so we do not list them. Check with them directly.
Which route fits your situation?
| Your situation | What to do |
|---|---|
| Own brand, nothing filed yet | Search the name first, then file Form TM-A. Blinkit lists the application as an accepted document. Flipkart Brand Assure needs the registration. |
| Own brand, application pending | You can use the TM symbol from filing. Use the application number where the platform accepts it, and ask support where its page is silent. |
| You resell another company's brand | Get a written authorisation letter or NOC from the brand owner. You do not need your own trademark for that. |
| Generic product, no brand name | List without a brand where the category allows it. You will have no brand-protection tools, and anyone can copy your name. |
One trademark works on every platform
Trademark rights in India come from the Trade Marks Act, 1999. They belong to you, not to a marketplace. One registration in the right class is proof you can show on Amazon, Flipkart, Meesho, Blinkit, Zepto and your own website. Marketplaces also say they cannot judge ownership disputes for you, which is why your own registration matters.
Which class should you file in?
A trademark is registered for specific goods or services. File in the class that matches what you sell. If you also run an online store under the name, consider Class 35 as well.
| What you sell | Usual trademark class |
|---|---|
| Clothing, footwear, caps | Class 25 |
| Cosmetics, soaps, personal care | Class 3 |
| Electronics, chargers, accessories | Class 9 |
| Kitchen and household utensils | Class 21 |
| Jewellery and watches | Class 14 |
| Bags and leather goods | Class 18 |
| Home linen and fabrics | Class 24 |
| Toys and games | Class 28 |
| Packaged food (dairy, processed, snacks) | Classes 29 and 30 |
| Beverages | Class 32 |
| Online store or retail services | Class 35 |
Not sure? Use our class finder or read about trademark classes.
Filing basics
- Government fee for online Form TM-A is Rs 4,500 per class for individuals, startups and MSMEs, and Rs 9,000 per class for others.
- You get an application number when you file, and can use the TM symbol from then on.
- Registration takes time. Read how long it takes and do not plan a launch around a fixed date.
- Use the registered symbol only after registration. See TM vs R.
Work out your cost with the fee calculator.
Mistakes sellers make
- Filing without a search. If someone holds a similar mark, you may get an objection. Run the free search first.
- Wrong class. A mark filed for clothing does not cover cosmetics.
- Name mismatch. The owner on the trademark, the brand on your packaging and the entity on your marketplace account should line up, or you may need extra letters.
- Logo only. Protect the word mark too. A logo alone does not cover the name in plain text.
Official sources we checked
We read these official pages on 12 November 2026. Marketplace rules change often, so confirm on the platform itself before you file or pay anyone.
Common questions
Do I need a trademark to sell on Flipkart, Amazon or Meesho?
You can usually register a seller account without one. A trademark or brand authorisation is needed when you list under a brand name, and Flipkart Brand Assure specifically needs a registered trademark number.
Can I use a pending trademark application?
It depends on the platform. Blinkit lists a trademark application as a document. Flipkart says Brand Assure needs a registered trademark. Where a platform page is silent, ask its support team before you rely on it.
I sell another brand's products. Do I need my own trademark?
No. You need a written authorisation letter or NOC from the brand owner. Marketplaces ask for it when you are not the owner.
Does one trademark protect me on every marketplace?
Yes, an Indian registration is not tied to one platform. You still enrol in each platform's own brand programme separately.
Should I register the logo or the name?
Start with the brand name as a word mark, since that covers it in plain text. Add the logo as a separate application if you use it on packaging.
How much does it cost?
The government fee for online Form TM-A is Rs 4,500 per class for individuals, startups and MSMEs, and Rs 9,000 per class for others. Professional fees are extra. See our pricing page.
Selling online under your own brand?
Share your brand name and what you sell, and we will tell you where you stand before you spend on filing.
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