Sell on Blinkit and Zepto: Trademark and Brand Documents
Quick-commerce platforms onboard brands, not just sellers. Here is what Blinkit and Zepto say they ask for, and how a trademark fits in.
Quick answer
Blinkit's Seller Hub lists the trademark or trademark application, brand logo and authorisation documents among business details, plus GST and FSSAI where applicable. It says document verification typically takes 12 to 48 hours. Zepto's brand page asks for PAN, GSTIN, a cancelled cheque, the signatory's signature copy, and an original trademark certificate or an authorisation letter or NOC from the brand owner. It says a brand that meets its selection criteria can be onboarded within 15 business days.
Blinkit and Zepto side by side
Last checked: 12 November 2026. This page is general information, not legal advice, and Trademark Wale is not affiliated with any marketplace named here.
| Blinkit | Zepto | |
|---|---|---|
| Where you apply | Seller Hub, the route Blinkit names as the safe one | Zepto brand partner portal |
| Brand proof | Trademark or trademark application, brand logo, authorisation documents | Original trademark certificate, or authorisation letter or NOC on the owner's letterhead |
| Other documents | GST, bank details, FSSAI where applicable | PAN, GSTIN, cancelled cheque, signatory signature copy |
| Pending trademark? | Yes, an application is listed | Not stated; the page asks for the certificate |
| Timeline stated | Verification typically 12 to 48 hours | Within 15 business days for a brand that qualifies, up to 45 days around major sales |
Beware of "official partners"
Blinkit says there are no shortcuts and no official partners for listing products, and that the only safe route is its Seller Hub. A reseller who misrepresents you can get your products deactivated. Be careful with anyone who promises guaranteed listing for a fee.
Your document checklist
- GST registration and PAN
- Bank details or a cancelled cheque
- FSSAI licence for food products, and other licences your category needs
- Trademark certificate or application number for your own brand
- Authorisation letter or NOC if you supply another company's brand
- Brand logo and clear product images
What the platforms decide for themselves
Having the documents does not guarantee a listing. Zepto says a brand must meet its selection criteria, which include catalogue width and a quality product with a clear value. We found no official public page on brand documents for Swiggy Instamart, so check that with them directly.
Which class for grocery and daily-needs brands?
| What you sell | Usual class |
|---|---|
| Dairy, processed foods, preserves | Class 29 |
| Tea, coffee, rice, flour, snacks, bakery | Class 30 |
| Soft drinks, juices, water | Class 32 |
| Soaps, cosmetics, personal care | Class 3 |
| Dietary supplements | Class 5 |
| Household utensils and cleaning tools | Class 21 |
Confirm with the class finder, since goods can fall in more than one class.
Plan your timing
Zepto says onboarding can take up to 45 days around major sales. Blinkit says verification typically takes 12 to 48 hours once documents are right, so errors cost you time. If you own the brand, file the trademark early and use the fee calculator to plan the cost.
Official sources we checked
We read these official pages on 12 November 2026. Marketplace rules change often, so confirm on the platform itself before you file or pay anyone.
Common questions
Do I need a trademark to sell on Blinkit?
Blinkit lists the trademark or trademark application, with authorisation documents, among the business details to keep ready. If you supply another brand, authorisation documents apply.
What documents does Zepto ask for?
PAN, GSTIN, a cancelled cheque, the authorised signatory's signature copy, and an original trademark certificate or an authorisation letter or NOC on the brand owner's letterhead.
How long does Zepto onboarding take?
Zepto says a brand that meets its selection criteria can be onboarded within 15 business days, and up to 45 days around major sale events.
Can I list through an agency?
Blinkit says it has no official listing partners and recommends its Seller Hub. Be careful with paid agents.
Is a pending trademark accepted?
Blinkit lists a trademark application. Zepto's page asks for the certificate, so confirm with Zepto if yours is pending.
Which trademark class do I need for packaged food?
Usually Class 29 or 30, and Class 32 for beverages. Check the exact product before you file.
Want your brand on quick commerce?
Share your brand name and what you sell, and we will tell you where you stand before you spend on filing.
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