Meesho Brand Approval: Do You Need a Trademark?
If your products carry a brand name, Meesho asks you to get the brand approved. Here are the steps from its supplier guide, and where a trademark helps.
Quick answer
Meesho's supplier guide says branded products must get the brand approved. You raise a ticket in the Supplier Panel under Support, upload brand supporting documents, and Meesho says the brand goes live three working days after the ticket. A trademark certificate is the strongest proof. Meesho also tells suppliers to keep a trademark certificate or brand authorisation ready if authenticity is questioned.
How to get your brand approved on Meesho
Last checked: 12 November 2026. This page is general information, not legal advice, and Trademark Wale is not affiliated with any marketplace named here.
- Log in to your Supplier Panel and open Support.
- Under Cataloging and Pricing, choose view all.
- Select the option that says your brand is not shown in the drop-down while listing.
- Raise a ticket and upload your brand supporting documents.
- In the category or description field, add the path of your product category and the brand name as you want it shown.
- After approval, upload your catalogue under the same category. Your brand then appears in the Brand drop-down.
Meesho says the brand goes live three working days after you raise the ticket.
What proof to keep
| You are | Proof that fits |
|---|---|
| The brand owner | Trademark registration certificate |
| A reseller of another brand | Written brand authorisation letter |
| A small seller with an unregistered name | Ask Meesho support what it accepts. The guide says supporting documents, without a fixed list |
If your trademark is pending, ask support whether your application acknowledgement is accepted. The guide does not say.
Why a trademark still matters on Meesho
- Meesho says that selling counterfeit products can get you disallowed from listing and remove the M-Trusted tag.
- Its terms say it is not an arbitrator of intellectual property disputes and cannot verify who has the right to sell a product. Your own registration is your proof.
- The same registration works on Flipkart, Amazon, Blinkit and Zepto.
Which class for Meesho sellers?
Most Meesho sellers deal in fashion and home goods. File in the class that matches your product.
| What you sell | Usual trademark class |
|---|---|
| Clothing, footwear, caps | Class 25 |
| Cosmetics, soaps, personal care | Class 3 |
| Electronics, chargers, accessories | Class 9 |
| Kitchen and household utensils | Class 21 |
| Jewellery and watches | Class 14 |
| Bags and leather goods | Class 18 |
| Home linen and fabrics | Class 24 |
| Toys and games | Class 28 |
| Packaged food (dairy, processed, snacks) | Classes 29 and 30 |
| Beverages | Class 32 |
| Online store or retail services | Class 35 |
Before you file
- Run the free search for your brand name.
- Decide the owner name. It should match the business behind your supplier account.
- Check the cost with the fee calculator: Rs 4,500 per class for individuals, startups and MSMEs, Rs 9,000 for others.
Official sources we checked
We read these official pages on 12 November 2026. Marketplace rules change often, so confirm on the platform itself before you file or pay anyone.
Common questions
Is a trademark mandatory to sell on Meesho?
Meesho's supplier guide says branded products must get the brand approved with supporting documents. It does not name a trademark as the only proof, but a certificate is the strongest one.
How long does Meesho brand approval take?
Meesho says the brand goes live three working days after you raise the ticket.
Where do I raise the brand approval ticket?
In the Supplier Panel under Support, in Cataloging and Pricing, using the option for a brand missing from the drop-down.
Can I sell another brand's products on Meesho?
Yes, with brand authorisation documents from the owner. Keep them ready in case authenticity is questioned.
What happens if I sell fake products?
Meesho says you can be disallowed from listing and lose the M-Trusted tag.
Which class should I file in?
Class 25 for clothing and footwear, Class 21 for kitchenware, Class 3 for cosmetics, and so on. See the table above.
Selling on Meesho under your own brand?
Share your brand name and what you sell, and we will tell you where you stand before you spend on filing.
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