Madrid vs direct filing: which route for your international trademark?
Madrid is not always the best route. Compare both on cost, control and risk before you choose.
Quick answer
Madrid usually wins when you want many countries and have a solid Indian mark. Direct filing can be better for one or two key markets, countries outside Madrid, or if you want no dependence on your Indian mark.
Side-by-side
| Madrid route | Direct filing | |
|---|---|---|
| Filings | One application | One per country |
| Cost | Lower for many countries | Higher in total, local fees each time |
| Dependence on Indian mark | Yes, for 5 years | None |
| Control and flexibility | Mark and goods fixed to basic mark | Tailor the filing for each country |
| Renewal | One renewal through WIPO | Separate renewal per country |
| Coverage | Madrid member countries only | Any country |
Last checked: 12 November 2026. This page is general information, not legal advice. Fees and rules change, so confirm on the official site before you file.
When Madrid fits
- You plan three or more countries.
- Your Indian trademark is registered or clearly strong.
- You want one place to manage renewals and changes.
When to file directly
- You mainly care about one or two markets, such as the US or UAE.
- The country is not a Madrid member.
- Your Indian mark has weaknesses and you want to avoid central attack.
- You need a wider specification than the Indian mark allows.
A sensible approach
Many brands combine both: Madrid for a group of countries and direct filing for a critical market. Get costs for each option before deciding. See Madrid fees.
Frequently asked questions
Is Madrid always cheaper?
Not always. For one or two countries the savings can be small or nil.
Can I use both routes?
Yes. Many owners use Madrid for several countries and file directly in others.
Which route is faster?
It depends on each country’s office. Madrid does not speed up a country’s examination.
Why clients trust Trademark Wale
5.0 out of 5 on Google from 136 reviews (as of 12 November 2026). Read all reviews on Google.
“Quick, smooth and hassle-free.”
Bhushan Pawar, Google review, 2 months ago
“Professional, responsive and gave clear guidance.”
Chaturvedi Prashant, Google review, 2 months ago
“Work was done within 24 hours.”
Yardan Amrohi, Google review, 3 months ago
“Patient with every query.”
Nikhil Kadam, Google review, a year ago
Written by: Trademark Wale editorial team, with over 40 years of experience in trademark and IP work, serving 7000+ brands. Last updated: 12 November 2026.
Sources: WIPO Madrid System, IP India. Confirm current fees with the WIPO fee calculator.
Planning to take your brand abroad?
Tell us the countries you are targeting and we will tell you the simplest route and what it may cost.
Talk to us on WhatsApp